Discover
Williams Bay
A lakeside village with a small-town soul. Here, nature-filled days, lake breezes, and a close-knit community invite you to slow down and enjoy life by the water.
Discover Williams Bay is the visitor-facing initiative of the Williams Bay Business Association (WBBA), created to showcase the charm of our village and invite guests to experience all it has to offer. Through thoughtful promotions, events, and storytelling, we highlight local businesses while supporting a strong, vibrant economy rooted in tourism, visitation, and overnight stays.
Nurturing the Heart and Soul of Williams Bay
June 20th, 2026 | Edgewater Park
Williams Bay, WI
12:00pm - 7:00pm
Fiesta by the Lake
Upcoming Community Events
Stay connected with Williams Bay. Explore our seasonal celebrations, local events and community-driven initiatives.
Friday's May 22nd-Sept. 4th | Edgewater Park
Williams Bay, WI
8:00am - 1:00pm
Farmers Market
Lion's Club Pancake Day
July 4th, 2026 | Edgewater Park
Williams Bay, WI
6:00am - 1:00pm
Empowering Our Community with Local Resources & Initiatives
Williams Bay Business Association
The Williams Bay Business Association is organized as an Association of Businesses with shared interests that exists to attract the maximum number of visitor dollars into the Williams Bay area economy. The WBBA establishes new initiatives through promotions and events to increase tourism, visitors, and overnight stays while further enhancing the awareness of our members and their businesses.